![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. What do you think about these 3 scenarios? If you’re planning a project, do you have some concerns about the scenarios that I haven’t addressed here? Which elements of the product can’t be mass fulfilled, and have I properly limited them?.What are my stretch goals and at what funding levels do they make sense?.How should I schedule my project and my life so I give my backers the attention they deserve?.How will I ship the product on schedule?.Last, if you have any rewards or add-ons that cannot be mass-fulfilled (i.e., a reward level where you offer to sign every product or give someone a bite of potato salad), either (a) limit those rewards or (b) don’t offer those rewards at all. This might seem like a no-brainer if you’re reading this blog, but you can turn an overfunded project into one that feels like a barely funded one if you set a stretch goal too low. You also need to have stretch goals created and budgeted in advance. Make sure to clear your schedule for the month of your campaign. Any Kickstarter project is going to take up a ton of time, but if you have 10x the number of backers you thought you were going to have, that’s a whole new level of commitment. So please, have a plan in place before you launch for manufacturing and shipping your product if you wildly overfund.Īs mentioned in the example above, you also need to have a plan in place for your time. I think I’ve read one too many sob stories about creators being “too successful” on Kickstarter, especially when many responsible creators struggle to fund (or don’t fund at all). You thought you would ship 50 books from your garage, but instead you have 5,000 books to deliver to backers on schedule. ![]() You thought you would have 100 backers, but instead you have 10,000 people asking you questions and messaging you 24/7. You thought you were going to make 250 products, but you were so successful that you now have the “burden” of making 25,000 products. While this may seem like the best scenario, it’s also the one I’ve read the most Kickstarter horror stories about. SCENARIO 1: You don’t reach your funding goal (1,000%) ![]() Here are the 3 scenarios with some things to consider in advance of launching your Kickstarter project: Deduct from that goal any personal funds you’re willing to invest and potentially lose, and you have your funding goal. ![]() The basic formula is that your funding goal must be enough to cover a minimum print run for your product plus shipping and art/design. Fortunately, there are only 3 scenarios you need to map out in detail.Īt the foundation of those scenarios is your funding goal, which you can read more about here. When planning and budgeting a Kickstarter campaign, there are a near-infinite number of possibilities to anticipate. 19 September 2014 | 13 Comments This has nothing to do with this entry, but I thought it’s really cool to see the new French-language Euphoria box! ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |